Well, we all are, but things have changed in recent years, particularly for children.

Now being an influencer is a full-time profession that can earn you millions and allow you to reach countless followers all over the world.  As lines between personal opinions and corporate strategies can be blurred, understanding this concept of influencers is a new one for many parents in relation to how they could impact on their children’s development and wellbeing.

The awesome people at National Online Safety have a great guide that is well worth a look at for the uninitiated (that includes me).  Click on the image above to download a PDF version.